There is a temptation to combat the unprecedented with the uncharted; to be a  trailblazer and  break  the  mold. However, these past 3 years has reminded us of the basic desires we have as human beings. 

 
Recalling Maslow’s hierarchy of needs:

(1) Food,water,and shelter.  
(2) Safety 
(3) Belonging  
(4) Mattering 
(5) Self-actualization  
 
As we consider the world of homebuilding, we have the privilege to serve the community, by providing the opportunity to have those basic desires met with the homes we build, and the communities we create. Keeping this mandate in mind makes the design process quite simple. We go back to the basics, with an awareness and emphasis on heightened  needs,  post pandemic. 
 
What are those needs?  

1. The need for inventory (homes) is still high. There simply aren’t enough homes available for the expected growth. Zonda reports -4.1% of supply per expected growth. 

2. Mixed use spaces. We now see that a home with a study, pocket office or tech space is a must. The fact of the matter  is  many will have jobs that will remain remote. 

3. Homes that cater to multiple generations living under one roof. In-law living spaces, secondary owner suites, and at the very least, an extra bedroom with an ensuite, are in high demand. 

4. Biophilic design. You’ll see examples of this represented in production Homebuilding when people choose to sacrifice a larger floorplan for a large outdoor patio, with a slider to promote indoor/outdoor living. Bringing nature in. More natural light.  

5. Unique designs and individuality. Providing each buyer of a to-be-built home with an opportunity to visit our design center and make their personalized interior selections. 
 
The goal here is not to reinvent the wheel, but to listen and dial-in on what has been re-prioritized for families in the last few years.  
 
Shelter. Safety. Belonging. Mattering.  
 
What a time to design! 

Andrea Williams, CPBD 

Director of Purchasing & Architecture